The demand for health supplements in Malaysia is soaring, with local brands and entrepreneurs making significant strides and profits. But there are side effects of this demand: An ecommerce marketplace for health products plagued by misleading claims and, in some cases, the illegal sale of unauthorised products.
One factor driving this growth is a digital marketing strategy that has outpaced the authorities’ ability to regulate the industry. Undercover Asia explores the impact of ecommerce tactics such as influencer marketing and dropshipping. We also dive deep into the source by investigating the cottage industry supporting the manufacturing and production of these supplements.
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About Undercover Asia 8: CNA’s award-winning investigative series Undercover Asia returns for the eighth season to uncover the hard truths in the underbelly of Asia, and help us understand the plight of the disenfranchised and the displaced.
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